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Professoren & praktikern / Publisert
82. Blue Ocean Strategy med Michael Olenick
Dagens gjest i P&P er Michael Olenick:
Michael is an Executive Fellow at INSEAD business school, and specializes in innovation including multiple bestselling case studies and articles at Harvard Business Review. Specifically focused on fusing together content – whether it be text, software, or other media – Michael believes we are entering a new era of content delivery.
Some key talking points:
• How can brand building impact innovation?
• What is blue ocean / red ocean strategy (Kim & Mauborgne, 2004)? Why is this an important model/theory/management thinking?
• What is the connection between blue ocean strategy and branding?
• Are Scandinavian companies more/less innovative than companies/brands elsewhere? Why? What are the characteristics of strong innovative brands?
• Cases? KROHN? Why is this such a good case that you have written about it? What could other learn?
• What can be done to increase innovation/entrepreneurship?
• You founded strategystudio.org - the, the first full featured AI-enhanced strategy development tool. How can AI help us develop good strategies?
Lars E. Olsen og Alf B. Bendixen er henholdsvis professor og praktiker.
Michael is an Executive Fellow at INSEAD business school, and specializes in innovation including multiple bestselling case studies and articles at Harvard Business Review. Specifically focused on fusing together content – whether it be text, software, or other media – Michael believes we are entering a new era of content delivery.
Some key talking points:
• How can brand building impact innovation?
• What is blue ocean / red ocean strategy (Kim & Mauborgne, 2004)? Why is this an important model/theory/management thinking?
• What is the connection between blue ocean strategy and branding?
• Are Scandinavian companies more/less innovative than companies/brands elsewhere? Why? What are the characteristics of strong innovative brands?
• Cases? KROHN? Why is this such a good case that you have written about it? What could other learn?
• What can be done to increase innovation/entrepreneurship?
• You founded strategystudio.org - the, the first full featured AI-enhanced strategy development tool. How can AI help us develop good strategies?
Lars E. Olsen og Alf B. Bendixen er henholdsvis professor og praktiker.
🔹 Apple: https://apple.co/3Jzdix3
🔹 Spotify: https://open.spotify.com/show/14GnNuM2CsRHlWAYlLNJci
